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Our personal training business, 7Lore, aims to provide high-quality, personalized fitness services to clients looking to improve their overall health and wellness. Our team of certified personal trainers will use a combination of strength training, cardio, and functional movement exercises to help clients reach their goals. We will offer one-on-one training sessions as well as small group training to give clients the attention they need to succeed. Our trainers will use the 7 moves method, a unique training system that focuses on using a variety of exercises to target all major muscle groups and improve overall fitness.

Market Analysis:

The fitness industry is constantly growing and evolving, with a focus on personalized training and small group classes. This trend is particularly evident in the personal training sector, with more and more people seeking out individualized attention and guidance from certified professionals. 7Lore will target both beginner and advanced clients, offering a range of services to meet their specific needs and goals.

Our target market is individuals in the local area who are looking to improve their overall health and wellness. We will also focus on working with clients who have specific goals, such as preparing for a marathon or improving their strength and mobility.

Marketing and Sales Strategy:

7Lore will use a combination of online and offline marketing strategies to reach potential clients. We will maintain an active social media presence, highlighting the benefits of our 7 moves method and sharing client success stories. We will also leverage local partnerships and sponsorships to increase brand awareness and reach new audiences.

In addition to traditional marketing efforts, we will also rely on word-of-mouth referrals and customer reviews to drive business. We will encourage clients to leave reviews on our website and social media pages, and we will offer incentives for clients who refer their friends and family to our services.

Operations Plan:

7Lore will operate out of a dedicated training facility equipped with a variety of fitness equipment, including weights, cardio machines, and functional movement equipment. We will offer one-on-one training sessions as well as small group training, with a maximum of 8 clients per session.

Our trainers will be certified professionals with a passion for helping clients reach their goals. We will offer ongoing training and professional development opportunities to ensure that our trainers are up-to-date on the latest techniques and trends in the fitness industry.

Financial Plan:

7Lore will charge clients on a per-session basis, with pricing based on the type of training package selected. We will offer packages ranging from single sessions to monthly memberships, allowing clients to choose the option that best fits their needs and budget.

We will also offer discounts for clients who purchase multiple sessions in advance and for referrals. In addition to training fees, we will generate revenue through the sale of fitness apparel and supplements.


7Lore is poised to become a leading provider of personalized fitness services in the local area. Our focus on high-quality training and customer service, combined with our unique 7 moves method, will set us apart from the competition and help us attract and retain a loyal client base.

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